Tupelo's Dilemma1 Case Study Example | Topics and Well Written Essays - 250 words

Tupelos Dilemma1 - Case topic Example 2. What potbelly you say about the management style of the VP of Marketing in the case? Is it distinguish? Why, or why non? The management style of the VP can be said to be kinda remarkable, because he applied the techniques of Lateral thinking of trying to increase the sales and consequently increase the benefit margin on the HDTVs. Due to the intense competition of the margins on HDTVs it can be quite demoralizing for all company. The VPs decision can be called timely, by not laying much thrust on the system per se, but the decision to act in a timely manner and reduce the gap which he found through the Warranty Extension Contract. 3. delineate any Ethical Issue that you perceive in this scenario. The one hitch that one finds in this strategy for marketing is that the salespersons are compelled to make a sale under any circumstances. Which means that the customers are tempered as baits in the web of Marketing and Market share. The can ned presentation approach hardly leaves any scope for the customer to exercise his discretion be it for a good product or a subversive quality product.