Advertisement and marketing communication Essay

Advertisement and trade colloquy - Essay utilizationThe new economy has brought success to e-bay and other organizations that use technology to apply merchandiseing concepts like client focus, good value, quality serving and efficient exchange mechanisms for satisfying customer needs and wants. Basically merchandising deals with identifying and meeting human and social needs. One of the shortest definitions of merchandise is meeting needs profitably (Kotler, 2003). Whether the marketer is Procter & Gamble, which created eyeshade white strips in response to peoples desire for whiter teeth or Monster.com, which developed an online resume databank so job-hunters and employers batch find each other more efficiently or CarMax which invented a new way to handle used cars because people want more certainly when buying such vehicles, all illustrate a drive to turn a private or social need into a profitable ancestry opportunity. Companies must carefully monitor their customers and competitors, continuously improve their value offerings, carefully define the target market and value proposition, and take a long term view to satisfy customers, stockholders, employees, suppliers and channel partners. Modern marketing calls for more than developing a good product, pricing it attractively, and making it accessible. Companies must also communicate with amaze and potential stakeholders as well as general public. For companies it is not important to communicate but sooner what to say, to whom and how often. The marketing communication mix consists of advertising, sales promotion, public relations and publicity, personal selling and direct marketing (Kolter, 1997). Advertising is any paid form of non-personal presentation and promotion of ideas, good or service by an identified sponsor. Ads are a cost effective way to disseminate message, whether to build brand preference. In developing an advertisement programme, marketing mangers start by identifying the target mark et and buyer motives. Then they aim 5 critical decisions known as five Ms i.e. Mission (objectives) Money, Message, Media & Measurement. An advertising objective is a peculiar(prenominal)s communication task and achievement level to the accomplished with a specific audience in a specific period. Advertising objectives can be classified according to whether their aim is to inform, persuade, remind or reinforce. The international bounty recruiting dividing line school playing the major role through providing students who are voluntarily helper smallish business to grow in the developing market. We are required to show in the advertisement that it conveys good will and image of the organization. So this advertisement could be categorized as institutional advertisements, which advocates its act and show its induct work. To develop an effective advertisement one has to identify the target audience. Here we have an organization, which has some true(a) motives. Our target audience is the people, who are young, willing to be the part of society and work for the betterment of the society, people and organizations. So seeing the target audience of the advertisement we selected red color, which, depicts vibrant, energetic and highly self-motivated nature of youth and this color attracts people immediately. Here picture is showing the two basic domain of people or society that is haves and have-nots. There is a path, which is very difficult, but it can take the people from the category of have-nots towards who have. In between the path there are lots of roadblocks and potholes, which makes journey very difficult but our business school graduates have the capacity to make the transition much easier and he/she is right there to help voluntarily. Specifying the objective of the message plays a crucial role in deciding the nature. Simple and humorous massages which could be able to convey the message effectively will play the trick. Its an advertisement about volunta ry service so it must contain some motivating message, which could easily attract