A study on business development and strategy of Starbucks in China Essay

A orbit on business development and strategy of Starbucks in China - Essay ExampleChina has been iodin of the rapidly growing economies in the world with high growth opportunities. Since 1979, China has opened up the delivery gradually to foreign business (UN, 2009). In December 2001, China became formally a member of domain of a function Trade Organization (WTO), which provided further incentives for increased integration with the world economy. The first Starbucks shop was opened in 1999 in Beijing and now it has 190 shops all over the mainland China. Initially, China was mainly a afternoon tea consuming nation with only very small coffee market while now reports showing that the coffee consumers are rapidly growing (Starbucks, 2008). According to the latest reports, Starbucks has decided to setup China as its largest market outside North America and is now in the process of careful planning for that(The besiege street Journal,2010). In spite of the reports showing the frat ernity facing competitive pressures in several other(a) countries, the success of the federation in Chinese market deserves special mention(ICMR,2009).In this context an analysis on the cardinal success factors of Starbucks in Chin market, its main challenges and opportunities has important policy implications.The various external factors influencing the instruction execution of an make-up are evaluated through external analysis. Both the positive and negative trends influencing a companys performance are evaluated through this process. The positive trends are opportunities to a company and the negative trends are the threats faced by the company. This analysis is very relevant for assessing a companys present situation so that the company can develop new strategies or change existing strategies by making use of the opportunities and threats to the company (Coulter, 2005). This according to Coulter (2005), there are both specific environment, which influence directly the compan ys strategic decision and general